Under the Web

Some interesting things in life and internet

Virus and Spyware Hackers Target Legitimate Websites

Posted by Jackie R. on May 9, 2007

Malicious software on the Internet has more than doubled in the last year and it’s expected to continue to increase as hackers become more and more sophisticated in the techniques they use to deliver viruses, spyware, worms, Trojans and adware to the Internet.

According to a recent report by Sophos, this growth in malware on the web is due to a new movement whereby hackers place malware on websites rather than using email attachments. Sophos estimates an average of 5,000 new infected web pages are unleashed onto the Internet everyday.

These are not hacker websites. The majority of them, 70% or more are legitimate sites that have been hacked and infected by cybercriminals. Three recent examples of this trend show how popular sites can become powerful spyware targets for hackers:

1. In November of 2006, hackers uploaded an article to the German edition of Wikipedia including a link to fix what the hackers called a new version of the “Blaster worm”. However, this fix was actually malicious code. Wikipedia removed the page as soon as they discovered the security issue. But, the hackers used this code to send spam pointing to the archived Wikipedia page and continued infecting users’ computers.

2. In December of 2006, hackers used the Myspace social networking site to infect hundreds of user profiles with a worm. This malware replaced legitimate links in the users’ profiles with links to phishing sites, where Myspace users were asked to submit their usernames and passwords. The phishing worm also embedded itself into the Myspace victims’ user profiles.

3. The most recent and famous incident occurred in February before the Super Bowl this year, when hackers connected the Dolphin Stadium website to a server in China to gain access codes to the popular online role-playing game, “World of Warcraft”.

Even websites using privacy certificates are no longer safe. A recent study by Internet Security expert, Ben Edelman alleges that cites featuring the TRUSTe security certificate are actually twice as likely to contain viruses, spyware, and adware as non-certified sites.

Many adware providers, like Direct-revenue and Webhancer are even using these certificates in an attempt to seem more trustworthy than they actually are, according to Edelman.

There is a transition in the Internet community toward a new web platform called Web 2.0. This term refers to a second-generation of Web based communities and hosted services (like Myspace, Facebook and Yahoo 360) that facilitate collaboration and sharing between users. The transition to Web 2.0 make websites an even easier target for hackers, as users of these social networking sites tend to be young people less concerned with computer security than with swapping and trading files with their friends. The term Web 2.0 was first coined by the O’reilly Media Group.

Hackers will undoubtedly continue to target websites for delivering their virus, spyware, adware, Trojans and other malware. With this new development, any website on the Internet has the potential to be infected. Therefore, protecting your computer is essential.

To protect your computer, it is vital that you use a powerful antivirus and antispyware scanner like StopSign, update your virus definitions daily, scan your computer once a day for infections and keep all of your software patched and up-to-date.

Jason Dick is an Internet Security Specialist. Mr. Dick is a Tier-3 certified antivirus technician with extensive experience creating customized antivirus solutions for new and resistant spyware and virus infections. In addition, he has spent several years consulting with the average home computer user helping them get the most from their Internet Security Software. He is currently writing a number of articles regarding responsible computer use, internet security, spyware and virus trends and other pertinent technology news to share his knowledge and expertise.To read more of Jason’s articles visit:http://home.stopsign.com

Posted in Security | Leave a Comment »

Top 10 Sources For Massive Web Site Traffic

Posted by Jackie R. on May 3, 2007

Experienced webmasters know there are special sources or places on the web which will send massive amounts of traffic to your site. They also know, if harnessed properly, these mega traffic sites will supply any web site with a steady stream of visitors.

Perhaps the best source of web site traffic is Google. That’s not exactly a Newsflash, but the key to getting massive amounts of traffic from Google is to go wide and long. With this strategy, instead of targeting highly popular keywords which may be too competitive for your site to win, you create a whole multitude of lesser known long tail keyword phrases to bring in the traffic.

This traffic takes longer to build but because very few webmasters bother with these longer phrases, your keywords will be more stable and secure. Develop a whole list of these traffic generating keyword phrases and Google will reward you with a whole flood of targeted visitors stemming from these thousands of small dribbles of long tail keyword traffic.

Turning these dribbles of traffic into massive amounts is not a difficult task, one very effective way to tap into the entire search engine source of traffic is to tag everything. Tags are just another name for keywords. As Web 2.0 or Social Bookmarking sites become more and more popular, tagging will become extremely important. You must be especially careful of how you tag the content on your site or sites. If you’re using a blogging system like WordPress, all your categories will be considered tags automatically. If you’re creating URLs, be careful to place your keyword phrase in your links.

Another effective way to tap into the whole keyword traffic system is to include your keyword phrase or variations of it in your articles while promoting your site. Place your anchor text in your links in the resource box at the end of each article.

Over time, as these articles become distributed all over the web, they will create a steady stream of targeted visitors to your site. Simple, effective and very powerful.

You are probably tired of hearing about Web 2.0 and the new Social Bookmarking sites but they are some of the best places for massive traffic on the web. Any webmaster who has been Slashdotted already knows this fact all too well; if you get a listing on the homepage of Slashdot.com you will immediately start receiving thousands of visitors to your site. It can be somewhat scary.

A similar experience is getting one of your articles published in ezines run by Addme.com, SiteProNews.com, WebProNews.com, as well as others. These ezines go out to hundreds of thousands of readers and can produce massive traffic back to your site.

However, much of this sudden traffic is only temporary and most savvy webmasters know it would be wise to try and capture the contact information of these temporary visitors for follow-up targeting. Turn that temporary visitor into a patron of your site by offering a free ecourse or an email newsletter.

The same marketing technique should be applied to traffic coming from all these social media sites. Don’t think of your traffic as just numbers in your website’s stats, but rather as potential customers who will return to your site again and again.

Keep this strategy in mind as you target some of these Top Sources of massive traffic on the web:

1. Digg.com
2. Netscape.com
3. Ezinearticles.com
4. Del.icio.us
5. StumbleUpon.com
6. Reddit.com
7. Slashdot.org
8. BlinkList.com
9. Furl.net
10. Squidoo.com

You should be actively promoting these social bookmarking sites by allowing your visitors to easily bookmark your content. You should be creating your own content on sites like Squidoo and placing links back to your site.

Of course, there are countless other sources of massive traffic on the web. Press releases is another effective way of quickly drawing in massive traffic to your site. Sites like PRWeb can deliver targeted traffic very quickly and efficiently.

Another very effective and high converting venue you should try is Yahoo! Answers, a simple process where users post a question and other members/experts offer answers. Used correctly this can be a good source of targeted traffic.

Don’t forget other important search engines such as MSN Live, traffic from MSN has earned a solid reputation for converting
very well. So optimize your web pages for MSN Live Search and you will probably see an increase in your sales as well as your
traffic.

Always keep in mind, the underlying key factor running through all these sources of massive traffic is unique quality content. You must create good original content on your sites as well as in your articles and posts. Your content must be informative, useful or entertaining. For in the end, it is this quality content that will create the interest, the links and the massive traffic to your site.

Don’t ignore this factor or your quest for massive web site traffic will be extremely difficult, if not impossible to achieve.

The author Titius Hoskins is a full-time online marketer.
For the most effective marketing software:
http://www.bizwaremagic.com/bestsoft.htm
Want more traffic? Why not try these excellent free training manuals and videos:
http://www.marketingtoolguide.com/free_marketing_tools.htm
Copyright © 2007 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

Posted in Web | 4 Comments »

Expert views on Google Search Engine Optimizations ranking factors

Posted by Jackie R. on April 10, 2007

Here are the top factors that are estimated to influence Google’s SEO process and rankings based on the collective wisdom of some experts in SEO industry.

Top 10 Positive Factors

1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Link Popularity within the Site’s Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Rate of New Inbound Links to Site

Read here for the full article, Search Engine Ranking Factors.

Posted in SEO | 1 Comment »

SEO your site to obtain a good search engine ranking

Posted by Jackie R. on March 25, 2007

If you have an online business, it is important that you have a good traffic-pulling website and one with good search engine ranking. Your ranking must be as high as possible, preferably in the top 10 for your specific keyword.

Making your site appear as high as possible in the SERPs is done with the help of search engine optimization. If you want your business to grab all the attention it deserves, it really needs to appear among the first 10 results provided by the search engines.

I will not go into too much technical detail regarding SEO techniques, but there are some basic things you need to remember. First of all, good SEO includes good keyword research and website planning. And by that I mean that you have to build up a list of the most searched keyword phrases in your field of activity. You can buy software for that, but there are also some free tools available on the internet also.

Then, you need to create content rich pages, incorporating the keywords you discovered to be more frequently used. You don’t need to exaggerate with the density of the keywords, or the search engines could consider this as spamming and you could have your site banned. Between you and me, it’s advisable not to go beyond a keyword density of 5% to 7%.

You will have to learn how to incorporate effective title tags and description tags into your pages, how to make useful link exchanges with other webmasters, and so on. But trust me when I tell you that learning search engine optimization techniques can do wonders for your web ranking.

Posted in SEO | 1 Comment »

5 Things To Avoid In Search Engine Optimization

Posted by Jackie R. on March 17, 2007

When most new webmasters start building their web pages, they don’t give much of a thought to Search Engine Optimization. What does this mean? It means they could be building pages which are unfriendly to search engines. The search engines are one of the best ways to get free traffic, and to save time and hassle, there are certain things to avoid so that your site is ranked well without spending months on end trying to optimize your page.

Here are five things you must avoid to prevent getting in trouble with the search engines:

1. Never Keyword Spam

Don’t spam or hide your pages with the keywords you are attempting to target. Search engines are smarter nowadays and can smell your intentions from afar. If they think you are spamming, your site could be penalized badly in the rankings or even removed from their listings.

2. Don’t Use Frames

Websites which have frames are also unfriendly to search engines and will prevent from getting a good ranking. Try to avoid using frames whenever possible. A good tip is to add and between the “Head” tags.

3. Don’t Use Flash Or Javascript

If possible, refrain from using Flash or Javascript elements. These dynamic scripts don’t contain much content in terms of words and the search engines generally do not like them. If in doubt, always put content ahead of fancy graphics or effects. Besides, your visitors will love you for it.

4. Don’t Submit Your Site Too Often

A few people I know, who after finding that their site was not indexed after one week, re-submitted their site to the search engines. This is not recommended! If you do this too often, the search engines will think you are spamming.

5. Never Use Unrelated Keywords In Your Meta Tags

If you are selling sofa sets, don’t place the name of a popular person or product in your “Keywords” meta tag. Some webmasters use popular keywords in their metatags in an attempt to attract more traffic, but this does not work, as the search engines only look at their relevance to your web page. If you sell sofas, place only words related to sofas in your meta tag.

Avoid these five pitfalls that a lot of new webmasters make, and you can prevent your site from suffering an early search engine death. After all, as the cliché goes, prevention is better than cure!

About the Author: Fabian Tan is a Netpreneur who is a new convert of SEO! Visit his SEO Elite Review Site

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How to get your new site listed in Yahoo search engine quickly

Posted by Jackie R. on March 15, 2007

If you have a new website and you want it to be listed at Yahoo search engine quickly, here is one trick for you.

1). Go to blogger.com, go through the process and set up a new blog. Start your content writing and posting, and I recommend posting new fresh original content that search engines love.

2). Once you have your blog ready, take notice of what the RSS feed URL of your blog. You can find it right at the bottom of your blogger page. You will see something like this, “Subscribe to: Posts (Atom)”. Right click on the link here to copy the URL of the feed. It should be something like this “http://myblogname.blogspot.com/feeds/posts/default”

3). Go to your My Yahoo page. I am sure everyone has at least one Yahoo account. Once you have logged in, click on the “Add Content” tag. In the next page, click on the right side of the Find Content Box and where it says “Add RSS by URL”. Click it, then it will take you to another page where you need to add in your feed URL. Then press “Add”. This means your blog’s RSS feed has been added to your My Yahoo page. It will be even better if there are more people adding your feed to their My Yahoo page. You will find that your new blog posts will be captured under your My Yahoo! That’s the power of RSS.

4). Continue to add more original posts in your blog. In your posts you need to add keywords and those keywords need to be hyperlinked to your website that you want to be listed in yahoo. Repeat this process for all the sites you want to be listed in Yahoo.

This is a very fast method of getting your new sites crawled by Yahoo spiders. If you are serious into online marketing, do focus on Yahoo as well because there are people who just use Yahoo to search for information only. You don’t want to miss this group of people. In the end, you’ll find that your blog is spidered too.

Posted in SEO, Web | Leave a Comment »

SEO – The Right Way To Optimize Your Web Site Title Tag And Increase Your Search Engine Ranking

Posted by Jackie R. on March 14, 2007

The title tag is one of the most important factor in Search Engine Optimization. It is used by the search engine as a top indicator of the page’s content. The meta tags correspond to what the search engines reads and serves in their search engine results It is very important to include a well optimized title tag on each page of your web site.

Here are some great tips to consider when creating your title tag:

1) Each page of your site should have it’s own keyword rich title tag. Keep it tight and as close to the page content as possible.

2) Concentrate on just a few keywords. Going to broad will penalize the keywords weights. If you have more keywords in mind create another page for them.

3) Create new titles for each page. Using the same title tag over and over again will dilute the weight of each title tag into nothingness and at the bottom you will rank!

4) Only use keywords that appear in your page content. This is very important. If you fail to do so, it will badly hurts your relevancy.

5) Avoid using unnecessary words in the Title such like ”it”, ”The”, ”was”, ”at”, ”from” etc. Search engines don’t take such words into account in their algorithms.

6) Avoid keywords spamming in your title tag. That will result in a penalty and get your site at the bottom of the search results.

By following these basic guidelines, you’ve what it needs to create search engine friendly title tags.

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Posted in SEO | 1 Comment »

Selecting The Right Keywords For Google And SEO

Posted by Jackie R. on March 11, 2007

Okay, so you have a website or a product you want to promote online. The next step is finding the right keywords. Choosing the correct keywords will ultimately determine how successful your marketing will be. There are a few easy steps you can take to make sure that you are always on top of the competition.

The first thing you should do is write down the first keywords that come to mind describing your website or product. This will give you a general list of where you should start in your selection. After you have done this you might want to visit the websites of a couple of your competitors. If you go to ‘view’ in your browser menu and then go to ‘source’, you will be able to view that websites code. In the very top of the code look for the tag that says ‘header’ and inside the header will be a meta tag that says ‘keywords’ in it. Write down any of the keywords on their lists that you find useful.

After you have your list the next step is going to Google. If you visit Google’s site, you will find Google’s keyword tool. Simply type in the keywords you have on your list and the tool will give you a list of similar keywords, tell you which ones are the most popular, and tell you how much competition you have for each keyword. The best thing to do is choose a keyword that has a reasonable amount of search volume, but not a lot of competition. It is these words that you want to use in your Google Adwords campaigns and search engine optimization.

Try to find your own little ‘niche’ by breaking down what your business does into something more specific. For example if your business sells cake mix, instead of simply using ‘cake mix’ as your keyword try to break it down into something that you further specialize in such as ‘German Chocolate cake mix’. After a while of breaking down your keywords and re-entering them into Google’s keyword tool, you should have a keyword or two that you can work with.

Alternatively, if you are short on time, or you just can’t seem to find that certain niche, you can use software that will do this WHOLE process for you. This is a good move on many levels, because you won’t have to spend countless hours researching and refining your keywords. Also, using software will pick up some of those ‘niche’ keywords that have slipped by you, that could have made you a lot of money.

About the author: Uche Okoroha is a successful internet marketing specialist with over eight years in search engine optimization experience. Using his experience he has been able to help many businesses gain tremendous amounts of visitors to their web pages. For additional help with selecting the right keywords for Google and SEO campaigns visit http://www.virtualofficeaid.com

Posted in SEO | 2 Comments »

My brief review of SEO Elite software

Posted by Jackie R. on March 10, 2007

I downloaded Brad Callen’s SEO Elite software for a 7 day trial recently.

The software is easy to use and I am impressed by it’s rich SEO functionalities.

As you know, we SEO guys like to check the rankings often and sometimes, we need to browse through the SERP page by page in order to find our sites. This is very time consuming definitely. But with SEO Elite, this will be automatically searched in major search engines like Google and Yahoo. If you think your sites have been ‘sandboxed’, this feature can let you confirm because one of my newer sites dropped from 16th position to 834th position overnight and if not for this feature, I don’t think I’ll have the patience to search through the SERP.

One other feature I have tried out so far is back link analysis. It checks for you what sites are linking to yours via what anchor text. It also tells you the number of anchor links you have and its percentage.

There are also a few other very useful SEO features in this software, like link building or article submissions.

If you are serious into SEO and wish to get your results fast, I will fully recommend this superb software SEO Elite to you. It really speeds up your work and greatly cuts down those repetitive SEO mouse clicks.

Posted in Web | 11 Comments »

What Is Trustrank?

Posted by Jackie R. on March 4, 2007

There are some interesting changes happening in the search engine world. The emphasis has at last started to change, there is no longer a need to generate thousands of worthless backward links pointing to your website. The penny seems to have finally dropped, quality is more important that quantity. A new word is going around web promotion circles, trustrank. The question on people’s lips is whether trustrank has now become or even more important that page rank.

Common sense is starting to prevail. A website which is only six months old can become a page rank five. It may have attained this by using under hand tactics such as mass link buying. Eventually Google will no doubt catch up with this site and will either drop it down to a pr4 or pr3, it may even ban the site completely.

If you have a link on the homepage of this site, possibly from some sort of link exchange, this link will have now lost a lot of its value and may even be damaging your own site.

On the other hand if a website which has been around for eight years is willing to add a link on its homepage pointing to your site, this is of massive value. Search engines such as Google have now come to trust this site and will believe that the site being linked to is also a reputable site.

Page rank is important but trustrank is essential. When trying to obtain backward links always check to see how old the site/domain is. Is the person you are trading or buying a link from a trustworthy or well known seo person? You have to be very careful as there are many reasons why Google could ban your site.

About the Author: Stephen Hill helps to promote a number of websites including:stuttering, therapy for stuttering and help for stuttering

Posted in SEO | 2 Comments »

 
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