Under the Web

Some interesting things in life and internet

Archive for December, 2006

Search Engine Marketing Comes of Age

Posted by Jackie R. on December 31, 2006

The Search Engine Marketing (SEM) industry is going with highly extraordinary changes as several search engines are increasing rapidly to develop gradually the techniques and technologies. These days your web presence is totally depend on strategic online promotion and are forced to since there only you can able to meet you customers. As a result, SEM techniques for instance search engine optimization, pay-per-click management, link popularity as well as Ad words campaigns in Google are becoming much sought after components of any promotion campaigns along with internet marketing line of attack.

A professional plus dedicated search engine optimization company is supposed to make available with you with customized and well-targeted internet marketing methodologies, services along with solutions. The SEM strategy should assist you accomplish maximum consciousness about your website, products as well as services. It is supposed to deliver beleaguered traffic to your website. It is supposed to attain higher level of sales through your website, assist you keep your costs low as well as create brand trustworthiness among your target spectators.

Such as, web development along with internet marketing solutions contributor Orient Info Solutions provides calculated internet marketing solutions meant for companies wishing to advertise their business online. Over the years, they have be paid us a high reputation as a search engine marketing professional, dedicate yourself to in internet marketing strategy along with internet marketing solution.

An effectual search engine optimization approach should assist you achieve top 10 ranking for your chosen as well as targeted key phrases in head of state search engines such as Google, MSN in addition to Yahoo. In a recent research conducted in July 2005, Nielson/Netratings testimony that the search engine market share was maximum for Google at 48%. Yahoo along with MSN had the market shares of 22% as well as 12% correspondingly.

A well-designed SEO process be supposed to involve in-depth investigate for high quality search engine optimization keywords investigate that are appropriate to your website; writing as well as incorporating high quality, appropriate and embattled, search engine optimization keywords wealthy articles that are of attention to your target audience; defining as well as incorporating Directory organization in the website with the intention that directories as well as file names hit the top keywords you wish to optimize; programming that make certain that text content out weighs the html content as well as the web pages are able to be seen in all types of browsers

More to the point, your SEO solutions provider is supposed to build up your link popularity through link exchanges by means of flattering non-competing sites. You be able to also choose for a well-devised Pay per Click Campaign in Overture, Google Adwords as well as other less important PPC search engines.

Orient Info Solutions is a most important IT solutions provider that dedicate yourself to in creating deliberately positioned and targeted SEM campaigns meant for you including SEO, PPC campaigns, Link Popularity and online promotion.

About the Author
Ron is a famous Copywriter of India Seo Company. He written many articles about search engine optimization and Seo Company. For more information about India seo services, search engine company and India Seo. Contact him at ron.seocopywriter@gmail.com

Posted in SEO | 5 Comments »

Update for Nextday90

Posted by Jackie R. on December 31, 2006

ND90 admin, Jim, has informed members that the server ‘have gone down’ and the site is fine. The hosting compay is also correcting the problem. Glad to hear this piece of update as ND90 is one of the few sites that I have more faith in at this moment. I hope it continues as there is good potential to do well here.

2 Jan 2007 update, Jim, ND90 admin, has updated that the site is all to normal now. He also apologized for the lack of email communication over the past days because his email server was down too. This is a great piece of news.

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Nextday90 missing?

Posted by Jackie R. on December 30, 2006

For the last few hours, I have been unable to access http://www.nextday90.com because the site cannot be found. So far there is still no response from the admin Jim. If this is the end then I will not be surprised because the site has not been able to pull in decent purchases in the last one week or so but I hope I would be wrong and there will be some updates soon.

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Slow Internet Access

Posted by Jackie R. on December 30, 2006

For the last few days, my internet access has been intermittently slow. This is due to the earthquake in Taiwan affecting the underwater cables there. Newsports forecast that this sluggishness could continue for the next couple of weeks as the repairing parties are actively patching up the damaged structures but are affected by the bad weather conditions there.

It is really quite frustrating coming online because the site access speed seems a couple of notches slower now. I am just amazed that Internet has controlled so much of our everyday lifes and the sectors that are hardest hit are those from e-commerce and real-time finances transaction industries.

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Make Money Online With Affiliate Program

Posted by Jackie R. on December 29, 2006

The Internet is an great achievement in whole human development. Never before in history is the whole world so inter-connected and as a result, people are searching for products to buy and sell online with Internet a virtual goldmine due to its immense earning possibilities.  Therefore, it will not take anyone to be an expert to realize Internet can bring sky-high financial gains.

Everyone can make money online. Hobbies or personal skills or learnings can be easily converted to information that many people may be looking for. There are millions of E-books in the Internet in practically every subject under the sun. However, there will still have a group of people who will shout “I really do not have any idea or information that I can sell”. I know this because I was in this same group at one time. So how? It can be solved easily by selling other people’s products. This is called affiliate marketing.

Affiliate marketing is a revenue sharing between a merchant and an affiliate who gets paid for referring or promoting the merchants’ products and services. It is proven to be a cost-efficient and quantifiable means of attaining great profit both for the merchant and the affiliate.

Affiliate marketing works effectively for the merchant and the affiliate. To the merchant, he gains opportunities to advertise his products to a larger market, which increases his chances to earn. The more affiliate websites or hard-working affiliates he gets, the more sales he can expect! By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. And he does not need to have marketing persons, sales persons and secretaries on pay roll. When a client clicks on the link in the affiliate website, purchases the product, recommends it to others who look for the same item or buys it again, the merchant multiplies his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. In most cases, the affiliate gets commision per sale, which can be a fixed percentage or a fixed amount.

If you want to be an affiliate marketer and make fortunes out of the Internet, you may follow the following three most basic and easiest ways to start an effective affiliate marketing program.

1. Identify a particular thing you are interested in or passionate about so you won’t be bored and forced to develop your affiliate web site later on. Focusing on a specific area you know very well will help you bring out your best without much risks and effort. You can add a personal touch to your site and give your visitors — possible buyers an impression that you are an expert in your field. In this way, you gain their trust and eventually encourage them to buy the products you endorse. Be also sure that the product you are going to endorse is in demand, because there is no fun setting everything up a sale and no one is interested in buying.

2. Look for good paying merchants and products or services related to your interest and create a website. In choosing the products, you must also consider its conversion rate — the number of visitors who become buyers. There are various affiliate networks and affiliate solution providers that can give you info on the most profitable products and best paying merchants. The key here is, be wise enough to choose the right one.

3. Now that you have decided where to concentrate, have chosen the products to endorse and the merchant you are supporting and have created your own web site with top level domain name and reliable hosting, you are ready to promote. This is a crucial task, since it is through this that you would be able to increase traffic to the business website, sales and of course, profit. In affiliate marketing, it is possible to earn large sums of money in a short span of time especially when you’re endorsing high-priced items. Expensive products are hard to sell; however, with the right marketing strategies and sales techniques, you can draw visitors to the merchant’s site and make them buy the products. How to promote the products, though, would need a separate discussion. Continue to educate yourself by reading books or other articles online about the best advertising techniques.

Keep in mind, there is no easy and quick path towards success. Affiliate marketing may seem very tempting due to numerous encouraging testimonies of merchants and affiliate marketers alike who have benefited from it, but it entails a great deal of hard work and persistence. Likewise, you need to be creative, flexible and willing to embrace new ideas to market your partners’ products until you find the perfect strategy that works for a specific market that you are targeting. Neither signing up for an affiliate program nor copying ads and leading others towards the merchants’ site does guarantee success yet. Many affiliate marketers fail to understand this, so when they do not make sales, they quit, look for other programs and repeat the same mistake. In the end, they conclude that affiliate marketing is just one of those scams in the Internet. Even as you sleep, you can work your way to great financial success if you employ the right strategies in affiliate marketing. Be creative, be smart and surely, you’ll achieve your goals.

Posted in Web | 5 Comments »

Using RSS To Promote Your Website

Posted by Jackie R. on December 28, 2006

You have the website, the product, and compelling content to attract readers to purchase your book, your CD, or whatever items you choose to sell. You may notice a surge in traffic as you build your site and employ various search engine optimization tactics, but are not wholly satisfied.

You know you can attract more visitors if you could just reach them. You have a weblog attached to your site, and you write wonderful articles which receive much praise. What else is there to do?

Have you considered syndicating your content and products to users with an RSS feed? Do you even know what RSS is?

Simply defined, RSS is an XML-based format. XML, for the novice, stands for Xtreme Markup Language, a special coding language that represents information for resources in the World Wide Web. Using the XML, one can permit the distribution, or syndication, of content to users who collect such data through specialized aggregators, or readers. RSS stands for Real Simple Syndication, and once you get used to the idea it really can be simple.

By creating an RSS “feed” (think of a news ticker on a cable network, providing up-to-date information in real time), one can distribute product content, articles, pictures, and even embedded video, audio, and links. This information is used to entice users to click through to the host site.

RSS allows a person’s computer to fetch and understand the information, so that all of the lists that person is interested in can be tracked and personalized for them. RSS differs from a traditional website in that the information is usually presented elsewhere. Say for example an Internet user has a personalize start page with My Yahoo! On this start page is information on various sports teams so the user can keep track of the playoffs. Yahoo allows the user to edit what information is displayed so only the information the user wants is visible. The user may aggregate information from various sports websites that offer RSS data, and place it on the Yahoo page.

When the user visits his start up page, he will see headlines from the many sports websites fed into the page. If there is a headline that appeals to the user, a click on the link will direct him to the site. Think of RSS feeds as puzzle pieces, brought together to create custom designs for Web users all over the world.

Sites that allow for the opportunity to generate updated, fresh content can benefit from offering an RSS feed. Whether you sell products or services, want to promote a new book or film, an RSS feed attached to your site can extend your site’s reach and increase traffic. Having an RSS feed attached to a site also allows for the opportunity to submit to RSS specific search engines, thereby increasing awareness of the site. As you research RSS, you may find there are feeds for just about every subject of conversation, from sports to movies, multi-cultural issues to religion. Shopping sites use RSS to advertise sales, while travel site promote discount airfares for frequent flyers. There is no limit to what you can promote with RSS.

Creating an RSS Feed

Now that you have decided to promote yourself and your products with RSS, it is time to create a feed and attract the traffic you want. Creating a feed is different from creating website. Though there is content involved, you do not need to worry much about presentation and design, as different RSS readers tend to presently only the text and links associated with the feed content.

If you are unfamiliar with hand-coding XML, it would be best to create your RSS through either special software or through a third-party website that creates and hosts feeds. A quick Internet search on “RSS builders” and “RSS host sites” will lead you in the right direction.

If you have a weblog with a third-party host, you may note that this content is already being syndicated. If so, you may want to consider changing the focus of your blog to better sell your products, or create a second feed for better sale emphasis.

Once you have decided on the method of production, it’s time to produce!

Writing RSS content can be likened to ad copy. You want to use attention-getting headlines that will entice readers to click through to your site. As some RSS readers display only the headline rather than an abstract of the content, you want to be concise and compelling. “Save now on special purchase,” “Buy one, get one free!” Make the reader want to click to read more.

Depending upon the RSS aggregator, the reader will immediately click-through to your site, or be taken to your RSS content. Either way, it is important that all clicks eventually lead to the point of sale. Keep RSS posts short and direct. Tempt the reader to click through to your site to learn more about buying your book, CD, or product. Link to the sale page rather than the home page so a reader won’t become frustrated with having to navigate your entire site. Hot link a photo of the item using the IMG tag to give your feed an attractive look. If you use an RSS software or third party site, you may be able to use such coding, be sure to check.

Promoting with an RSS Feed

As search engines become more adept at collecting information, they are devising new ways to get this data. Some engines, like Google, have special spiders that mine the Internet solely for RSS-based information. If you want your RSS feed to be found, whether you host it on your site as an RSS or XML file, or host through a third party website, you will need to have the URL of the feed on your front page so people can subscribe to it.

Clicking on the link will not open the feed like a website, but depending upon the browser being used to view the feed it may take the user to an option that allows him to save your feed’s information. A quick Internet search on RSS tutorials will give you a special code you can put on your site to alert spiders to your feed, too. Also, there do exist RSS search engine where you can submit your feed for inclusion.

The one advantage to having an RSS feed is that what content you provide remains available to users who find it during search. To improve the likelihood of traffic increases, add to your RSS feed regularly, advertising all news and specials related to your books, music, or services. Your ability to prove Internet savvy can attract a new audience to your site, and in turn improve your sales.

About the Author – Kathryn Lively
The Write SEO writes content for CINIVA Systems, and award-winning Virginia Beach Website Design company.

   

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Online anonymity – Using TOR networks

Posted by Jackie R. on December 27, 2006

Do you know that when you surf a particular website , sensitive information like your IP address, your location, type of operating system used, type of browser used, duration of stay and others may be recorded by the webmaster? Through the use of scripts or third party web stats monitoring service, cyber activities of yours can be easily tracked and monitored.

If you are concerned about this issue, let me recommend to you a network called TOR that will ease such worries from your mind. I do not know what TOR stands for but it is able to help you remain anonymous for your web browsing and publishing, instant messaging, IRC, SSH, and other applications that use the TCP protocol.

It is basically a worldwide distributed network of computers operated mostly by private individuals (some .edus and non-profit orgs also do so). But because no one person/company own/ have access to the entire network – a common pitfall of so-called “anonymous proxies” – they cannot store all details about you – even if they want to.

TOR will continually hops and cycles through thousands of IP addresses in its network before exiting your data stream through hundreds possible exit nodes. So unless you’re being watched and timed at both entry and exit nodes, no one knows where you came from nor where you’re going.

If you want to try out TOR, go to http://tor.eff.org/index.html.en  and download TOR. You may want to download the pack that contains Vidalia (a software the controls and monitors TOR sessions) , TOR and Privoxy (a filter add-on). Once you’ve got it running go to http://cmyip.com/ to verify that your IP is indeed masked.

I would also recommend that you use Firefox browser from http://www.mozilla.com/en-US/firefox/ because there is a Firefox add-on that allows you to enable or disable TOR sessions from Firefox.

The disadvantage of TOR now is that it may be slow sometime. Remember those nodes in the network are all individual’s personal computers donated to add to the network bandwidth, so if more TOR users donate their bandwidth, the faster the network will be but it will not slow down their connection speed, just that you require to set the computer as a server and that maybe require some learning which not everyone will be keen to delve into.

In conclusion, use TOR if you are worried about your online information being exposed and picked up by someone in the process. Remember, everyone deserves some security and privacy when using Internet. The tradeoff, of course, will be some slow down in surfing speed.

Happy TORing. 🙂

Posted in Security, Web | Leave a Comment »

Why there is slow internet access today

Posted by Jackie R. on December 27, 2006

Internet is very slow at this part of the world today where I am based, Southeast Asia. The webpages load as if they were carrying some tons of data and in many instances, the process stops half way. I thought my computer was affected by some powerful trojans or malware.

Well, I did manage to gain access to some news articles which have reported that this sluggishness is not a localised issue in which the local ISP’s systems are at faults but due to the major earthquake in central-south Taiwan and that caused some damages to the underwater submarine cables. I am very sorry to hear Taiwan is hit by earthquakes as it is a country I like a lot. Well, it looks as if 26th December is inauspicious because natural disasters always seem to occur on this day.

At least I still managed to get this article posted.

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How Minor SEO Adjustments Can Double Search Traffic

Posted by Jackie R. on December 27, 2006

Much has been written about the importance of the title element for search engine visibility. But I’m going to revisit the topic, because there’s one point I don’t feel has been given sufficient coverage. That point is the value of keyword-rich titles on older websites. More specifically, I’ll talk about aligning your title elements with your key search phrases for maximum visibility. But first, let’s start with a definition of a title element, just so we’re on the same page.

What is a Title Element?
Search engines give a lot of consideration to HTML title elements. The title element is within the HTML code that makes up each of your web pages. To see the title element, just right-click on any web page and select “View Source.” This will show you the HTML code that makes up the web page. The title element will be near the top, between two tags labeled as “title.”

The HTML title also shows up in the blue bar at the top of your web browser, up above the navigation buttons and the address bar. When your website shows up on a search engine results page, the title will be prominent above the listing.

Your HTML titles should be (A) based on your key search phrases, (B) designed to pull in readers like a headline, and (C) relevant to the actual content of the page. Use a different title element for each page of your website; this gives you more search coverage and less redundancy.

Keywords + Titles + Older Website = SEO Wonderland
Whenever I encounter an older website with poor use of titles — or not titles at all — I start to get excited. (In Internet years, an “older” website is five years or older.) I get excited because I realize the potential gains that can be made with very little effort.

Search engines often favor older websites when determining rank. This is especially true of Google. The big ‘G’ loves older websites, and if those websites are properly built — with descriptive, keyword-rich title elements and plenty of relevant content — Google will usually reward them with excellent ranking and visibility.

That’s why I get excited when I see client websites with weak or absent titles … I know it’s an opportunity for big gains with minimal effort.

Case Study: Keywords and Titles on an Older Website
I once worked on a website that was nearly ten years old, with an abundance of quality backlinks coming in. The website’s owner complained that people weren’t finding his site through search engines for certain phrases. He sold mountain cabins and rented them out as well, so there was both a real estate and a rental side to his business. He was doing well in the search engines for the real estate phrases, but we was off the radar for the rental phrases.

Without even investigating the website, I had an immediate hunch this was yet another keywords-in-title scenario.

First, I validated the regional “cabin rental” phrases he had in mind. Yep, they were getting plenty of search volume. And the competition level was reasonable, considering his was an older website with plenty of relevant backlinks.

Next, I moved on to the site itself. It only took about five minutes to find the problem. His rental-related title tags were too generic. They mostly consisted of non-specific phrases like “Availability” … “Rentals” … “Seasonal Calendar” and the like.

The first thing I did was modify those title elements to help people and search engines alike. “Rentals” became “Blue Ridge Mountain Cabin Rentals” and so on. In fact, this was the only change I made at first, because I wanted to judge its effectiveness in the absence of other modifications.

Long story short, after adjusting all 125 of his titles, his rankings rose considerably and within a relatively short time. Where he was on Page 7 for a rental phrase before, we was now on Page 1. Predictably, his search-driven traffic for these phrases more than doubled.

The “How did you hear about us?” form field told the story: Google. Internet Search. Yahoo Search. Google. Internet Search. Etc.

I know it’s all technical and algorithmic and what not, but I swear it was almost as if the search engines were waiting to reward this website with maximum visibility … if it would only do something with those titles!

Conclusion
Now you can see why I’m such an advocate of proper keyword usage within the title element, especially on older websites. An older website without keyword-optimized page titles is like a Ferrari running on half its cylinders. There’s a lot of potential there, but it won’t be realized without all the parts in place.

About the Author
Brandon Cornett is an Austin SEO consultant who has pioneered a virtual SEO training program available to anyone in the United States. You can learn more or reach the author by visiting http://www.austinseoguy.com

Posted in SEO | 3 Comments »

SEO: Using Your Website Statistics To Help Choose The Right Keywords

Posted by Jackie R. on December 27, 2006

There are literally thousands of tools that are available on the market to help you choose keywords to optimize your WebPages, but one of the most underutilized tools that you should be using is your web logs. Your web log is the key to telling you who and how people are finding your website. It will also tell you if there are new trends in which people are actually finding your website by keywords or phrases that you may not necessarily have optimized for.

All internet marketing and search engine experts will tell you that if you are not in the top 5 records of any search engine results then you are simply not going to get any traffic. This has a certain element of truth to it but is not totally correct. In fact we have had a couple of WebPages recently that were not optimized for any specific keywords or phrases, but these pages have been pulling 50 hits a day, leading to sales even though it was on the 95th page of the search engine results.

To pull 50 hits a day off a keyword on the 95th page obviously prompted my interest and this is the point that I want to bring to your attention. The only reason that we were able to find this out was that we have the ability to review our own web logs. Let me explain how this works …

Every time you visit a website you leave a small piece of information that the website owner can in fact collect. The information you leave behind includes the page you visited, your IP number and a series of raw data that includes the website that referred you to the site, your browser, the language you are using, the operating system you are using, session details, character set etc. As the website owner you are able to collect this information and use it to help you focus your site or identify that your search engine optimization program is working.

For example, if a person goes to the Google search engine and searches on the term “car detailing”, when the person clicks on the link in that search result to your website, the website that they goto will see in the Raw Data the following:

http://www.google.com.sg/search?hl=en&q=car+detailing&btnG=Search&meta=

The HTTP Referer in the example above is the Google Singapore website and the search was done in English. You can tell this by the en after the question mark. After the q it tells you that the search term was “car detailing”.

What you should be doing on a daily basis is to look in your web logs and to look at who is referring people to your website. For example if you find a keyword or phrase that people are using at Google, MSN or Yahoo to get to your site that you have not optimized for, then you need to first do a search on those search engines using those keywords to find out where you are positioned in the search results. Obviously if you are positioned highly, then you may not need to do any work but if you were not ranked in the first page of results, then you could certainly look at optimizing your webpage for those keywords.

One of the challenges I know that many people have is that they use a third-party hosting company to actually host their websites. Often these companies do not give you access to the web logs. They will though give you access to a statistics program that usually only looks at the number of hits you get, where the hits are coming from a country perspective and the domains that are referring people to you but they often do not include the key terms used by individuals at the search engines to find you.

I should note that you can in fact build your own statistics program. It is possible for you to collect all of the information discussed earlier when a visitor visits your website. All you simply need to learn is a little bit of ASP. There are lots of great ASP programming sites that will be able to help you achieve this.

One of the other free tools available on the internet that will allow you to track what search terms are being used to get to your site is available on Google. Under the webmaster function in Google, they provide a Sitemap function that tracks what search terms people are using to visit your site and what search terms are being used where your website shows up in the search results. The downside to this tool is that it only shows the top 20 results and is only for searches done on the Google search engine but it does cover results from all Google Search Pages across the Globe.

The best tool to help you work out how people are finding you and what terms they are using to get to your website is your web logs. If you do not have access to them, you are limiting the potential of your website as you may have a clear niche market and not know it exists if you do not have quality web logs.

About the Author – Chris Le Roy
For other great online and offline marketing ideas visit our website Online Marketing Business Opportunity. Think and Grow Rich by Napoleon Hill will teach you the 13 secrets to become rich.

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