Under the Web

Some interesting things in life and internet

Archive for March, 2007

SEO your site to obtain a good search engine ranking

Posted by Jackie R. on March 25, 2007

If you have an online business, it is important that you have a good traffic-pulling website and one with good search engine ranking. Your ranking must be as high as possible, preferably in the top 10 for your specific keyword.

Making your site appear as high as possible in the SERPs is done with the help of search engine optimization. If you want your business to grab all the attention it deserves, it really needs to appear among the first 10 results provided by the search engines.

I will not go into too much technical detail regarding SEO techniques, but there are some basic things you need to remember. First of all, good SEO includes good keyword research and website planning. And by that I mean that you have to build up a list of the most searched keyword phrases in your field of activity. You can buy software for that, but there are also some free tools available on the internet also.

Then, you need to create content rich pages, incorporating the keywords you discovered to be more frequently used. You don’t need to exaggerate with the density of the keywords, or the search engines could consider this as spamming and you could have your site banned. Between you and me, it’s advisable not to go beyond a keyword density of 5% to 7%.

You will have to learn how to incorporate effective title tags and description tags into your pages, how to make useful link exchanges with other webmasters, and so on. But trust me when I tell you that learning search engine optimization techniques can do wonders for your web ranking.

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5 Things To Avoid In Search Engine Optimization

Posted by Jackie R. on March 17, 2007

When most new webmasters start building their web pages, they don’t give much of a thought to Search Engine Optimization. What does this mean? It means they could be building pages which are unfriendly to search engines. The search engines are one of the best ways to get free traffic, and to save time and hassle, there are certain things to avoid so that your site is ranked well without spending months on end trying to optimize your page.

Here are five things you must avoid to prevent getting in trouble with the search engines:

1. Never Keyword Spam

Don’t spam or hide your pages with the keywords you are attempting to target. Search engines are smarter nowadays and can smell your intentions from afar. If they think you are spamming, your site could be penalized badly in the rankings or even removed from their listings.

2. Don’t Use Frames

Websites which have frames are also unfriendly to search engines and will prevent from getting a good ranking. Try to avoid using frames whenever possible. A good tip is to add and between the “Head” tags.

3. Don’t Use Flash Or Javascript

If possible, refrain from using Flash or Javascript elements. These dynamic scripts don’t contain much content in terms of words and the search engines generally do not like them. If in doubt, always put content ahead of fancy graphics or effects. Besides, your visitors will love you for it.

4. Don’t Submit Your Site Too Often

A few people I know, who after finding that their site was not indexed after one week, re-submitted their site to the search engines. This is not recommended! If you do this too often, the search engines will think you are spamming.

5. Never Use Unrelated Keywords In Your Meta Tags

If you are selling sofa sets, don’t place the name of a popular person or product in your “Keywords” meta tag. Some webmasters use popular keywords in their metatags in an attempt to attract more traffic, but this does not work, as the search engines only look at their relevance to your web page. If you sell sofas, place only words related to sofas in your meta tag.

Avoid these five pitfalls that a lot of new webmasters make, and you can prevent your site from suffering an early search engine death. After all, as the cliché goes, prevention is better than cure!

About the Author: Fabian Tan is a Netpreneur who is a new convert of SEO! Visit his SEO Elite Review Site

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How to get your new site listed in Yahoo search engine quickly

Posted by Jackie R. on March 15, 2007

If you have a new website and you want it to be listed at Yahoo search engine quickly, here is one trick for you.

1). Go to blogger.com, go through the process and set up a new blog. Start your content writing and posting, and I recommend posting new fresh original content that search engines love.

2). Once you have your blog ready, take notice of what the RSS feed URL of your blog. You can find it right at the bottom of your blogger page. You will see something like this, “Subscribe to: Posts (Atom)”. Right click on the link here to copy the URL of the feed. It should be something like this “http://myblogname.blogspot.com/feeds/posts/default”

3). Go to your My Yahoo page. I am sure everyone has at least one Yahoo account. Once you have logged in, click on the “Add Content” tag. In the next page, click on the right side of the Find Content Box and where it says “Add RSS by URL”. Click it, then it will take you to another page where you need to add in your feed URL. Then press “Add”. This means your blog’s RSS feed has been added to your My Yahoo page. It will be even better if there are more people adding your feed to their My Yahoo page. You will find that your new blog posts will be captured under your My Yahoo! That’s the power of RSS.

4). Continue to add more original posts in your blog. In your posts you need to add keywords and those keywords need to be hyperlinked to your website that you want to be listed in yahoo. Repeat this process for all the sites you want to be listed in Yahoo.

This is a very fast method of getting your new sites crawled by Yahoo spiders. If you are serious into online marketing, do focus on Yahoo as well because there are people who just use Yahoo to search for information only. You don’t want to miss this group of people. In the end, you’ll find that your blog is spidered too.

Posted in SEO, Web | 1 Comment »

SEO – The Right Way To Optimize Your Web Site Title Tag And Increase Your Search Engine Ranking

Posted by Jackie R. on March 14, 2007

The title tag is one of the most important factor in Search Engine Optimization. It is used by the search engine as a top indicator of the page’s content. The meta tags correspond to what the search engines reads and serves in their search engine results It is very important to include a well optimized title tag on each page of your web site.

Here are some great tips to consider when creating your title tag:

1) Each page of your site should have it’s own keyword rich title tag. Keep it tight and as close to the page content as possible.

2) Concentrate on just a few keywords. Going to broad will penalize the keywords weights. If you have more keywords in mind create another page for them.

3) Create new titles for each page. Using the same title tag over and over again will dilute the weight of each title tag into nothingness and at the bottom you will rank!

4) Only use keywords that appear in your page content. This is very important. If you fail to do so, it will badly hurts your relevancy.

5) Avoid using unnecessary words in the Title such like ”it”, ”The”, ”was”, ”at”, ”from” etc. Search engines don’t take such words into account in their algorithms.

6) Avoid keywords spamming in your title tag. That will result in a penalty and get your site at the bottom of the search results.

By following these basic guidelines, you’ve what it needs to create search engine friendly title tags.

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Selecting The Right Keywords For Google And SEO

Posted by Jackie R. on March 11, 2007

Okay, so you have a website or a product you want to promote online. The next step is finding the right keywords. Choosing the correct keywords will ultimately determine how successful your marketing will be. There are a few easy steps you can take to make sure that you are always on top of the competition.

The first thing you should do is write down the first keywords that come to mind describing your website or product. This will give you a general list of where you should start in your selection. After you have done this you might want to visit the websites of a couple of your competitors. If you go to ‘view’ in your browser menu and then go to ‘source’, you will be able to view that websites code. In the very top of the code look for the tag that says ‘header’ and inside the header will be a meta tag that says ‘keywords’ in it. Write down any of the keywords on their lists that you find useful.

After you have your list the next step is going to Google. If you visit Google’s site, you will find Google’s keyword tool. Simply type in the keywords you have on your list and the tool will give you a list of similar keywords, tell you which ones are the most popular, and tell you how much competition you have for each keyword. The best thing to do is choose a keyword that has a reasonable amount of search volume, but not a lot of competition. It is these words that you want to use in your Google Adwords campaigns and search engine optimization.

Try to find your own little ‘niche’ by breaking down what your business does into something more specific. For example if your business sells cake mix, instead of simply using ‘cake mix’ as your keyword try to break it down into something that you further specialize in such as ‘German Chocolate cake mix’. After a while of breaking down your keywords and re-entering them into Google’s keyword tool, you should have a keyword or two that you can work with.

Alternatively, if you are short on time, or you just can’t seem to find that certain niche, you can use software that will do this WHOLE process for you. This is a good move on many levels, because you won’t have to spend countless hours researching and refining your keywords. Also, using software will pick up some of those ‘niche’ keywords that have slipped by you, that could have made you a lot of money.

About the author: Uche Okoroha is a successful internet marketing specialist with over eight years in search engine optimization experience. Using his experience he has been able to help many businesses gain tremendous amounts of visitors to their web pages. For additional help with selecting the right keywords for Google and SEO campaigns visit http://www.virtualofficeaid.com

Posted in SEO | 2 Comments »

My brief review of SEO Elite software

Posted by Jackie R. on March 10, 2007

I downloaded Brad Callen’s SEO Elite software for a 7 day trial recently.

The software is easy to use and I am impressed by it’s rich SEO functionalities.

As you know, we SEO guys like to check the rankings often and sometimes, we need to browse through the SERP page by page in order to find our sites. This is very time consuming definitely. But with SEO Elite, this will be automatically searched in major search engines like Google and Yahoo. If you think your sites have been ‘sandboxed’, this feature can let you confirm because one of my newer sites dropped from 16th position to 834th position overnight and if not for this feature, I don’t think I’ll have the patience to search through the SERP.

One other feature I have tried out so far is back link analysis. It checks for you what sites are linking to yours via what anchor text. It also tells you the number of anchor links you have and its percentage.

There are also a few other very useful SEO features in this software, like link building or article submissions.

If you are serious into SEO and wish to get your results fast, I will fully recommend this superb software SEO Elite to you. It really speeds up your work and greatly cuts down those repetitive SEO mouse clicks.

Posted in Web | 11 Comments »

What Is Trustrank?

Posted by Jackie R. on March 4, 2007

There are some interesting changes happening in the search engine world. The emphasis has at last started to change, there is no longer a need to generate thousands of worthless backward links pointing to your website. The penny seems to have finally dropped, quality is more important that quantity. A new word is going around web promotion circles, trustrank. The question on people’s lips is whether trustrank has now become or even more important that page rank.

Common sense is starting to prevail. A website which is only six months old can become a page rank five. It may have attained this by using under hand tactics such as mass link buying. Eventually Google will no doubt catch up with this site and will either drop it down to a pr4 or pr3, it may even ban the site completely.

If you have a link on the homepage of this site, possibly from some sort of link exchange, this link will have now lost a lot of its value and may even be damaging your own site.

On the other hand if a website which has been around for eight years is willing to add a link on its homepage pointing to your site, this is of massive value. Search engines such as Google have now come to trust this site and will believe that the site being linked to is also a reputable site.

Page rank is important but trustrank is essential. When trying to obtain backward links always check to see how old the site/domain is. Is the person you are trading or buying a link from a trustworthy or well known seo person? You have to be very careful as there are many reasons why Google could ban your site.

About the Author: Stephen Hill helps to promote a number of websites including:stuttering, therapy for stuttering and help for stuttering

Posted in SEO | 2 Comments »

Search Engine Optimization Specialist can turn the tide in your favor

Posted by Jackie R. on March 4, 2007

Search engine is that special source where you can optimize and even market your website. Who does not love recognition? It is the search engine optimization and marketing that brings recognition and fame to your website. Just think that if your website is well known, then you would get the business opportunities that you have been looking for. Moreover, some question may come up to your mind as to who will do this for you. It is the search engine optimization specialist who carries out the work of promoting your website on search engines and increasing its page rank. Page rank is related to the amount of hits and recognition you get in online business world.

A good search engine optimization specialist is the one who has a detailed knowledge on what methods need to be implemented and at what time. After all, he or she would be responsible for bringing traffic to your website and increasing your chances of business opportunities. There are a lot many things that a search engine optimization specialist would be carrying out for seeking better ways if doing business. First of all, an SEO specialist would take a note of what the site owner wants from him. Is it the web designing services or content development for the site or its conversion? There a lot many aspects to be handled by search engine optimization specialist.

Bidding on the keywords is another thing that search engine optimization specialist would be doing for the client. It is generally called pay per click management. PPC sees to it that the number of visitors to that particular site can be checked out. What a search engine optimization specialist would do is bid on the keywords that tend to bring traffic. The reason behind this is enhancing the availability of keyword that is being searched by visitors. As per the PPC management goes, your site should support the keyword that has the chances of giving knowledge to your visitors.

The work of the search engine optimization specialist is also to see that valuable and informative content is being placed on the site. It is the proper description of products and services that has the ability to convince clients and turn them into buyers. It is quite obvious that when you are not able to describe properly about your products and services to the clients, then you will not get the required amount of business. Well, it is the search engine optimization specialist that will help you in developing content needed by you and see to it that the content described your thoughts and ideas.

Search Engine Optimization Specialist can be your best mate and assist you properly, if you are able to explain him or her about your requirements. All you can do is sit with him or her and explain what you want your site to look like or what type of content has to be placed or what sort of keywords would best describe about your products and services. Before hiring the services of search engine optimization specialist, you should take care that he is qualified and experienced enough to handle your work efficiently.

About the Author: Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Affiliated Marketing and Organic SEO .To get the advice of Search engine optimization specialist for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com

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Which Do You Have to Choose? – Search Engine Optimization or Pay-Per-Click

Posted by Jackie R. on March 4, 2007

If people come to think about online marketing, there are two known methods that will soon pop up to them to enhance and improve the visibility of the company’s website, the organic SEO and pay-per-click.

Indeed, if you will use both, surely the website’s profile will be maximize but due to budgetary constraint, it is impossible to use the two. It is normally wiser to focus on a particular method in increasing your website’s visibility. But then which do you have to choose, will it be organic search engine optimization or pay-per-click?

Organic SEO indeed has several distinctive advantages over pay-per-click. There were some studies done that showed that organic SEO have lots of advantages.

Studies showed that there were few people who prefer to click on paid search than to the results found on organic SEO. A certain study was found that users prefer to click on the results of organic SEO six times than to those on paid search.

There are other studies that showed that 30% search engines users prefer to click on the paid listings and 70% of the search engine users prefer to click the results found on organic SEO.

The trust level for the organic SEO results are much higher than those on pay-per-click, which showed on some studies as well. There is a particular study made and showed that 14% prefer pay-per-click, 29% stated that they are being annoyed by the paid listings and 66% showed that they do not trust the paid ads. So it is very clear that the level of trust for organic SEO is higher.

Indeed, a lot of people are now using the internet to get valuable information. A lot of users and searchers are aware of pay-per-click as marketing tool. There is a study again that showed not only 38% of searchers aware from the paid and unpaid search results. There are 54% that are aware that Google is the widely used and recognized as the well known search engine.

Another advantage of organic SEO is that the costs remain stable than the prices in pay-per click.

Pay-per-click may generate results more rapidly than an organic SEO. But of course, organic SEO can give lasting results. In pay-per-click when the budget runs out or when the company decided to terminate the campaign, the search results will end up too. In organic SEO, the optimized website can have an impact on the search engine results.

On Google, there are 72.3% who felt that organic SEO were more appropriate, and there are only 27.7 percent who felt pay-per-click are appropriate. In terms of Yahoo there is 60.8% for organic SEO and 39.2 for paid.

Absolutely, organic SEO has a lot of distinctive advantages than pay-per-click. With time and effort definitely your website will have effective organic search engine optimization.

But of course, it is really up to you which to choose from organic search engine optimization or pay-per-click. Just look into your distinctive situation before you decide which one to choose, choose wisely, because the method of search engine you will choose will have an impact on your website’s success.

About the Author: Article Author Eliza Maledevic from http://www.Jump2top.com, a SEO Company. Know our company profile at http://www.7seo.com & http://seo.xon.us

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Security of USB Ports and Flash Drives: Problems and Solutions

Posted by Jackie R. on March 1, 2007

Over the last few years, computers have started shipping with more and more USB connections – it’s that little rectangular plug usually found on the back (and now front and even sides) of your PC, used to connect all sorts of devices to your computer – keyboards, mice, scanners, cameras, MP3 players, and a myriad of others. In fact, it is now impossible to get a computer without one. One of the most popular uses is to connect small thumb drives (also known as pen drives or USB drives) in order to back up, store, and transport data. In such a fashion, these are quickly becoming the de facto replacement for both write-able CD-ROMS and floppy disks. Typically, these are either dedicated storage devices or integrated as part of portable music players (such as the ever popular iPod) and can hold anywhere from 128 megabytes to 80 gigabytes (enough for most companies ENTIRE record set).

What, exactly, is the problem with this? A standard, high-speed, easy to use connection for almost every device sounds like a great advantage for computer users.

Unfortunately, there are some very serious security implications associated with USB and its ease of use. The worst of these deals with letting data get into the wrong hands. There are several ways that someone interested in your data might leverage USB to get your sensitive information and take over your computer resources. Even worse, as these devices grow in capacity, the danger they pose also increases.

The root of the problem stems from the way Microsoft’s Windows® operating system handles plug and play devices (which is what USB devices are). As you may have noticed, whenever you plug anything into a USB port, nine times out of ten, Windows® will automagically recognize and configure that device for use. If it is a USB drive, it even gets a drive letter. If Windows® detects that the device isn’t classified as “removable”, it will automatically run certain files found on that drive. (This is known as auto-run and is enabled by default in Windows®.) While many of the drives on the market today are considered by Windows® as “removable”, certain USB drive vendors actually configure their drives so Windows® detects them as “permanent”, thus making them capable of “auto-running” these files.

Someone trying to get your information could use one of these devices with a specially crafted auto-run program. When it is inserted into a computer, Windows® will happily launch this program without even asking the user and very likely not even letting the user know something is happening.

This approach can be used in several ways to compromise your data and computers. An attacker could come to your location posing as a legitimate customer and manufacture some excuse to be alone with your computer for a few minutes (how many times have you left your computer unattended even for a few minutes to check on something or get a print out on a printer?) while they insert one of the small devices into the computer. Within a few seconds or minutes, hundreds of files could be copied to the USB drive (the new term for this is called “pod slurping”). They then unplug the drive and walk out of your business with data they can sell or otherwise use.

Another scenario involves an attacker at a trade show offering “free” USB drives –a very popular item. They might easily distribute hundreds of these if the convention is large enough. Anytime someone inserts one of these drives, it quickly goes about its job of finding sensitive data and emailing or uploading it someplace on the internet. Even worse, it could be used to install a virus, worms, or other malware onto the computer and allow the attacker to connect to the computer whenever they are ready, potentially by-passing any forms of firewalls, virus scanners, and other security measures.

However, this type of threat isn’t only limited to outside attacks. With the size of these drives and the power of readily available software, a disgruntled employee could easily and very quickly copy thousands of files and walk out the door without raising any suspicions even from the most carefully monitored network (Sound far fetched? There have been several reported cases of this.).

Even worse, the danger might not even be directly the cause of disgruntled employees or malicious attackers. Many people use these devices to keep a copy of their files as they travel or take them home to work on them after-hours. With the capacity and small physical size, a lot of data is kept in a way that can be easily lost or stolen. It’s easy to spot someone running away with your laptop bag, but if they slip the USB drive into a pocket, they become impossible to find. More dangerous is the doubting of theft: was it stolen or did you just happen to lose it? This leads to delayed reporting of the loss and potentially greater damage if it was indeed stolen.

Finally, if an employee does use these drives to take work home, is there any guarantee that the home computer is as well protected as the corporate one? Too many times have there been stories about malware making their way into a corporate setting because someone brought a USB drive from home that was infected. Since Windows® configures these drives on the fly, its possible that the anti-virus program could be by-passed since they may be only set to scan previously existing drives, allowing the virus to gain access to your company network.

So what can you do?

Thankfully, there are quite a few strategies that can help mitigate the risk of USB drives in your environment. Naturally, the strength of your solution will need to be tailored to the sensitivity of your data, the potential for harm, and the potential for attack. A bank will have much different exposure from this threat than would a cash-only craft’s store, although both should take care to protect their customer’s data.

Although it seems everyone jumps to the technical solutions first, one of the best ways to combat this problem is through a strong, well enforced policy regarding USB drives. If possible and applicable, USB drives should be prohibited. This includes everyone (even the IT staff and system administrators who are some of the most likely to want to use them, but also the most likely to go to conferences that offer them as free gifts!). This means anyone seeing a USB drive will know instantly that it shouldn’t be there and can report the incident immediately.

If this isn’t possible, their use should be permitted on a use-by-use basis to employees that have been made aware of the risk. Any drives of unknown origin (from vendors, gifts, etc) should be connected to an isolated machine to be scanned for viruses and wiped clean before use.

Once a good policy has been established, technical measures can be put into place to enforce it. One of the easiest and cheapest of these is to disable the use of USB ports from the BIOS. The BIOS controls many of the hardware settings of your computer and is typically accessed at the very onset of the boot up process – often a black screen with the manufactures logo on it.

Unfortunately, this means that ALL USB devices will be non-operational. With the spreading use of USB, this solution is impractical on newer machines since they don’t allow for traditionally connected keyboards and mice, only USB connected.

That leaves a software solution. Growing awareness of this problem has seen the introduction of software that allows you to control what kind of devices Windows® will allow to be connected and used. For example, keyboards and mice could be o.k., but any type of storage would be denied. Ultimately, this is the most flexible technical solution. Even better, as these products mature, they are allowing for centralized management. This means if John in accounting gets a scanner to digitize receipts, you could authorize its use from anywhere on the network.

Finally, if USB drives are an integral part of your business, and the use outweighs the risk, then all data should be encrypted on them. This keeps data from being readable should the drive get stolen or lost. There are many products out there that make this process simple and mostly transparent, and offer excellent levels of protection.

Three other strategies can also help mitigate the risk of USB drives if their use is a must in your company. These three are not directly related to USB concerns, but are good network security practices in general. First, special care should be taken to ensure that your users only have access to files and information that is commensurate with their job titles – don’t let the new hire have access to the president’s files! Second, don’t let your users run as full administrators of their own workstations – many viruses and Trojans rely on this for successful attacks. And finally, keep customers away from your computers if possible. Keep them behind a counter or out of sight. Using these three strategies help limit the amount of data accessible by hackers or disgruntled employees.

Many organizations have no need to allow these devices on all computers and should take steps to ensure they are not used. Those that do feel a need to use these devices should work on training their users and taking the appropriate actions to protect their data, both on their computers and while on the USB drives.

In fact, each company will likely need to investigate and adopt a blend of these strategies to meet their needs and still protect their data.

USB drives really do offer a vast improvement over floppy disks and CD-ROMs. They are fast, portable, and easily re-writeable, making them ideal for certain applications. Unfortunately, the things that make them so convenient can also make them very dangerous and their use must be tempered with knowledge of that danger and the risks weighed against the benefits.

David Hefley operates Meridian Consulting, an information technology firm based out of Lincoln, NE.

Copyright 2007 David Hefley

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