SEO your site to obtain a good search engine ranking
Posted by Jackie R. on March 25, 2007
If you have an online business, it is important that you have a good traffic-pulling website and one with good search engine ranking. Your ranking must be as high as possible, preferably in the top 10 for your specific keyword.
Making your site appear as high as possible in the SERPs is done with the help of search engine optimization. If you want your business to grab all the attention it deserves, it really needs to appear among the first 10 results provided by the search engines.
I will not go into too much technical detail regarding SEO techniques, but there are some basic things you need to remember. First of all, good SEO includes good keyword research and website planning. And by that I mean that you have to build up a list of the most searched keyword phrases in your field of activity. You can buy software for that, but there are also some free tools available on the internet also.
Then, you need to create content rich pages, incorporating the keywords you discovered to be more frequently used. You don’t need to exaggerate with the density of the keywords, or the search engines could consider this as spamming and you could have your site banned. Between you and me, it’s advisable not to go beyond a keyword density of 5% to 7%.
You will have to learn how to incorporate effective title tags and description tags into your pages, how to make useful link exchanges with other webmasters, and so on. But trust me when I tell you that learning search engine optimization techniques can do wonders for your web ranking.