Under the Web

Some interesting things in life and internet

Archive for May, 2007

Virus and Spyware Hackers Target Legitimate Websites

Posted by Jackie R. on May 9, 2007

Malicious software on the Internet has more than doubled in the last year and it’s expected to continue to increase as hackers become more and more sophisticated in the techniques they use to deliver viruses, spyware, worms, Trojans and adware to the Internet.

According to a recent report by Sophos, this growth in malware on the web is due to a new movement whereby hackers place malware on websites rather than using email attachments. Sophos estimates an average of 5,000 new infected web pages are unleashed onto the Internet everyday.

These are not hacker websites. The majority of them, 70% or more are legitimate sites that have been hacked and infected by cybercriminals. Three recent examples of this trend show how popular sites can become powerful spyware targets for hackers:

1. In November of 2006, hackers uploaded an article to the German edition of Wikipedia including a link to fix what the hackers called a new version of the “Blaster worm”. However, this fix was actually malicious code. Wikipedia removed the page as soon as they discovered the security issue. But, the hackers used this code to send spam pointing to the archived Wikipedia page and continued infecting users’ computers.

2. In December of 2006, hackers used the Myspace social networking site to infect hundreds of user profiles with a worm. This malware replaced legitimate links in the users’ profiles with links to phishing sites, where Myspace users were asked to submit their usernames and passwords. The phishing worm also embedded itself into the Myspace victims’ user profiles.

3. The most recent and famous incident occurred in February before the Super Bowl this year, when hackers connected the Dolphin Stadium website to a server in China to gain access codes to the popular online role-playing game, “World of Warcraft”.

Even websites using privacy certificates are no longer safe. A recent study by Internet Security expert, Ben Edelman alleges that cites featuring the TRUSTe security certificate are actually twice as likely to contain viruses, spyware, and adware as non-certified sites.

Many adware providers, like Direct-revenue and Webhancer are even using these certificates in an attempt to seem more trustworthy than they actually are, according to Edelman.

There is a transition in the Internet community toward a new web platform called Web 2.0. This term refers to a second-generation of Web based communities and hosted services (like Myspace, Facebook and Yahoo 360) that facilitate collaboration and sharing between users. The transition to Web 2.0 make websites an even easier target for hackers, as users of these social networking sites tend to be young people less concerned with computer security than with swapping and trading files with their friends. The term Web 2.0 was first coined by the O’reilly Media Group.

Hackers will undoubtedly continue to target websites for delivering their virus, spyware, adware, Trojans and other malware. With this new development, any website on the Internet has the potential to be infected. Therefore, protecting your computer is essential.

To protect your computer, it is vital that you use a powerful antivirus and antispyware scanner like StopSign, update your virus definitions daily, scan your computer once a day for infections and keep all of your software patched and up-to-date.

Jason Dick is an Internet Security Specialist. Mr. Dick is a Tier-3 certified antivirus technician with extensive experience creating customized antivirus solutions for new and resistant spyware and virus infections. In addition, he has spent several years consulting with the average home computer user helping them get the most from their Internet Security Software. He is currently writing a number of articles regarding responsible computer use, internet security, spyware and virus trends and other pertinent technology news to share his knowledge and expertise.To read more of Jason’s articles visit:http://home.stopsign.com

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Top 10 Sources For Massive Web Site Traffic

Posted by Jackie R. on May 3, 2007

Experienced webmasters know there are special sources or places on the web which will send massive amounts of traffic to your site. They also know, if harnessed properly, these mega traffic sites will supply any web site with a steady stream of visitors.

Perhaps the best source of web site traffic is Google. That’s not exactly a Newsflash, but the key to getting massive amounts of traffic from Google is to go wide and long. With this strategy, instead of targeting highly popular keywords which may be too competitive for your site to win, you create a whole multitude of lesser known long tail keyword phrases to bring in the traffic.

This traffic takes longer to build but because very few webmasters bother with these longer phrases, your keywords will be more stable and secure. Develop a whole list of these traffic generating keyword phrases and Google will reward you with a whole flood of targeted visitors stemming from these thousands of small dribbles of long tail keyword traffic.

Turning these dribbles of traffic into massive amounts is not a difficult task, one very effective way to tap into the entire search engine source of traffic is to tag everything. Tags are just another name for keywords. As Web 2.0 or Social Bookmarking sites become more and more popular, tagging will become extremely important. You must be especially careful of how you tag the content on your site or sites. If you’re using a blogging system like WordPress, all your categories will be considered tags automatically. If you’re creating URLs, be careful to place your keyword phrase in your links.

Another effective way to tap into the whole keyword traffic system is to include your keyword phrase or variations of it in your articles while promoting your site. Place your anchor text in your links in the resource box at the end of each article.

Over time, as these articles become distributed all over the web, they will create a steady stream of targeted visitors to your site. Simple, effective and very powerful.

You are probably tired of hearing about Web 2.0 and the new Social Bookmarking sites but they are some of the best places for massive traffic on the web. Any webmaster who has been Slashdotted already knows this fact all too well; if you get a listing on the homepage of Slashdot.com you will immediately start receiving thousands of visitors to your site. It can be somewhat scary.

A similar experience is getting one of your articles published in ezines run by Addme.com, SiteProNews.com, WebProNews.com, as well as others. These ezines go out to hundreds of thousands of readers and can produce massive traffic back to your site.

However, much of this sudden traffic is only temporary and most savvy webmasters know it would be wise to try and capture the contact information of these temporary visitors for follow-up targeting. Turn that temporary visitor into a patron of your site by offering a free ecourse or an email newsletter.

The same marketing technique should be applied to traffic coming from all these social media sites. Don’t think of your traffic as just numbers in your website’s stats, but rather as potential customers who will return to your site again and again.

Keep this strategy in mind as you target some of these Top Sources of massive traffic on the web:

1. Digg.com
2. Netscape.com
3. Ezinearticles.com
4. Del.icio.us
5. StumbleUpon.com
6. Reddit.com
7. Slashdot.org
8. BlinkList.com
9. Furl.net
10. Squidoo.com

You should be actively promoting these social bookmarking sites by allowing your visitors to easily bookmark your content. You should be creating your own content on sites like Squidoo and placing links back to your site.

Of course, there are countless other sources of massive traffic on the web. Press releases is another effective way of quickly drawing in massive traffic to your site. Sites like PRWeb can deliver targeted traffic very quickly and efficiently.

Another very effective and high converting venue you should try is Yahoo! Answers, a simple process where users post a question and other members/experts offer answers. Used correctly this can be a good source of targeted traffic.

Don’t forget other important search engines such as MSN Live, traffic from MSN has earned a solid reputation for converting
very well. So optimize your web pages for MSN Live Search and you will probably see an increase in your sales as well as your
traffic.

Always keep in mind, the underlying key factor running through all these sources of massive traffic is unique quality content. You must create good original content on your sites as well as in your articles and posts. Your content must be informative, useful or entertaining. For in the end, it is this quality content that will create the interest, the links and the massive traffic to your site.

Don’t ignore this factor or your quest for massive web site traffic will be extremely difficult, if not impossible to achieve.

The author Titius Hoskins is a full-time online marketer.
For the most effective marketing software:
http://www.bizwaremagic.com/bestsoft.htm
Want more traffic? Why not try these excellent free training manuals and videos:
http://www.marketingtoolguide.com/free_marketing_tools.htm
Copyright © 2007 Titus Hoskins. This article may be freely distributed if this resource box stays attached.

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