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Archive for the ‘SEO’ Category

Expert views on Google Search Engine Optimizations ranking factors

Posted by Jackie R. on April 10, 2007

Here are the top factors that are estimated to influence Google’s SEO process and rankings based on the collective wisdom of some experts in SEO industry.

Top 10 Positive Factors

1. Keyword Use in Title Tag
2. Global Link Popularity of Site
3. Anchor Text of Inbound Link
4. Link Popularity within the Site’s Internal Link Structure
5. Age of Site
6. Topical Relevance of Inbound Links to Site
7. Link Popularity of Site in Topical Community
8. Keyword Use in Body Text
9. Global Link Popularity of Linking Site
10. Rate of New Inbound Links to Site

Read here for the full article, Search Engine Ranking Factors.

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SEO your site to obtain a good search engine ranking

Posted by Jackie R. on March 25, 2007

If you have an online business, it is important that you have a good traffic-pulling website and one with good search engine ranking. Your ranking must be as high as possible, preferably in the top 10 for your specific keyword.

Making your site appear as high as possible in the SERPs is done with the help of search engine optimization. If you want your business to grab all the attention it deserves, it really needs to appear among the first 10 results provided by the search engines.

I will not go into too much technical detail regarding SEO techniques, but there are some basic things you need to remember. First of all, good SEO includes good keyword research and website planning. And by that I mean that you have to build up a list of the most searched keyword phrases in your field of activity. You can buy software for that, but there are also some free tools available on the internet also.

Then, you need to create content rich pages, incorporating the keywords you discovered to be more frequently used. You don’t need to exaggerate with the density of the keywords, or the search engines could consider this as spamming and you could have your site banned. Between you and me, it’s advisable not to go beyond a keyword density of 5% to 7%.

You will have to learn how to incorporate effective title tags and description tags into your pages, how to make useful link exchanges with other webmasters, and so on. But trust me when I tell you that learning search engine optimization techniques can do wonders for your web ranking.

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5 Things To Avoid In Search Engine Optimization

Posted by Jackie R. on March 17, 2007

When most new webmasters start building their web pages, they don’t give much of a thought to Search Engine Optimization. What does this mean? It means they could be building pages which are unfriendly to search engines. The search engines are one of the best ways to get free traffic, and to save time and hassle, there are certain things to avoid so that your site is ranked well without spending months on end trying to optimize your page.

Here are five things you must avoid to prevent getting in trouble with the search engines:

1. Never Keyword Spam

Don’t spam or hide your pages with the keywords you are attempting to target. Search engines are smarter nowadays and can smell your intentions from afar. If they think you are spamming, your site could be penalized badly in the rankings or even removed from their listings.

2. Don’t Use Frames

Websites which have frames are also unfriendly to search engines and will prevent from getting a good ranking. Try to avoid using frames whenever possible. A good tip is to add and between the “Head” tags.

3. Don’t Use Flash Or Javascript

If possible, refrain from using Flash or Javascript elements. These dynamic scripts don’t contain much content in terms of words and the search engines generally do not like them. If in doubt, always put content ahead of fancy graphics or effects. Besides, your visitors will love you for it.

4. Don’t Submit Your Site Too Often

A few people I know, who after finding that their site was not indexed after one week, re-submitted their site to the search engines. This is not recommended! If you do this too often, the search engines will think you are spamming.

5. Never Use Unrelated Keywords In Your Meta Tags

If you are selling sofa sets, don’t place the name of a popular person or product in your “Keywords” meta tag. Some webmasters use popular keywords in their metatags in an attempt to attract more traffic, but this does not work, as the search engines only look at their relevance to your web page. If you sell sofas, place only words related to sofas in your meta tag.

Avoid these five pitfalls that a lot of new webmasters make, and you can prevent your site from suffering an early search engine death. After all, as the cliché goes, prevention is better than cure!

About the Author: Fabian Tan is a Netpreneur who is a new convert of SEO! Visit his SEO Elite Review Site

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How to get your new site listed in Yahoo search engine quickly

Posted by Jackie R. on March 15, 2007

If you have a new website and you want it to be listed at Yahoo search engine quickly, here is one trick for you.

1). Go to blogger.com, go through the process and set up a new blog. Start your content writing and posting, and I recommend posting new fresh original content that search engines love.

2). Once you have your blog ready, take notice of what the RSS feed URL of your blog. You can find it right at the bottom of your blogger page. You will see something like this, “Subscribe to: Posts (Atom)”. Right click on the link here to copy the URL of the feed. It should be something like this “http://myblogname.blogspot.com/feeds/posts/default”

3). Go to your My Yahoo page. I am sure everyone has at least one Yahoo account. Once you have logged in, click on the “Add Content” tag. In the next page, click on the right side of the Find Content Box and where it says “Add RSS by URL”. Click it, then it will take you to another page where you need to add in your feed URL. Then press “Add”. This means your blog’s RSS feed has been added to your My Yahoo page. It will be even better if there are more people adding your feed to their My Yahoo page. You will find that your new blog posts will be captured under your My Yahoo! That’s the power of RSS.

4). Continue to add more original posts in your blog. In your posts you need to add keywords and those keywords need to be hyperlinked to your website that you want to be listed in yahoo. Repeat this process for all the sites you want to be listed in Yahoo.

This is a very fast method of getting your new sites crawled by Yahoo spiders. If you are serious into online marketing, do focus on Yahoo as well because there are people who just use Yahoo to search for information only. You don’t want to miss this group of people. In the end, you’ll find that your blog is spidered too.

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SEO – The Right Way To Optimize Your Web Site Title Tag And Increase Your Search Engine Ranking

Posted by Jackie R. on March 14, 2007

The title tag is one of the most important factor in Search Engine Optimization. It is used by the search engine as a top indicator of the page’s content. The meta tags correspond to what the search engines reads and serves in their search engine results It is very important to include a well optimized title tag on each page of your web site.

Here are some great tips to consider when creating your title tag:

1) Each page of your site should have it’s own keyword rich title tag. Keep it tight and as close to the page content as possible.

2) Concentrate on just a few keywords. Going to broad will penalize the keywords weights. If you have more keywords in mind create another page for them.

3) Create new titles for each page. Using the same title tag over and over again will dilute the weight of each title tag into nothingness and at the bottom you will rank!

4) Only use keywords that appear in your page content. This is very important. If you fail to do so, it will badly hurts your relevancy.

5) Avoid using unnecessary words in the Title such like ”it”, ”The”, ”was”, ”at”, ”from” etc. Search engines don’t take such words into account in their algorithms.

6) Avoid keywords spamming in your title tag. That will result in a penalty and get your site at the bottom of the search results.

By following these basic guidelines, you’ve what it needs to create search engine friendly title tags.

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Selecting The Right Keywords For Google And SEO

Posted by Jackie R. on March 11, 2007

Okay, so you have a website or a product you want to promote online. The next step is finding the right keywords. Choosing the correct keywords will ultimately determine how successful your marketing will be. There are a few easy steps you can take to make sure that you are always on top of the competition.

The first thing you should do is write down the first keywords that come to mind describing your website or product. This will give you a general list of where you should start in your selection. After you have done this you might want to visit the websites of a couple of your competitors. If you go to ‘view’ in your browser menu and then go to ‘source’, you will be able to view that websites code. In the very top of the code look for the tag that says ‘header’ and inside the header will be a meta tag that says ‘keywords’ in it. Write down any of the keywords on their lists that you find useful.

After you have your list the next step is going to Google. If you visit Google’s site, you will find Google’s keyword tool. Simply type in the keywords you have on your list and the tool will give you a list of similar keywords, tell you which ones are the most popular, and tell you how much competition you have for each keyword. The best thing to do is choose a keyword that has a reasonable amount of search volume, but not a lot of competition. It is these words that you want to use in your Google Adwords campaigns and search engine optimization.

Try to find your own little ‘niche’ by breaking down what your business does into something more specific. For example if your business sells cake mix, instead of simply using ‘cake mix’ as your keyword try to break it down into something that you further specialize in such as ‘German Chocolate cake mix’. After a while of breaking down your keywords and re-entering them into Google’s keyword tool, you should have a keyword or two that you can work with.

Alternatively, if you are short on time, or you just can’t seem to find that certain niche, you can use software that will do this WHOLE process for you. This is a good move on many levels, because you won’t have to spend countless hours researching and refining your keywords. Also, using software will pick up some of those ‘niche’ keywords that have slipped by you, that could have made you a lot of money.

About the author: Uche Okoroha is a successful internet marketing specialist with over eight years in search engine optimization experience. Using his experience he has been able to help many businesses gain tremendous amounts of visitors to their web pages. For additional help with selecting the right keywords for Google and SEO campaigns visit http://www.virtualofficeaid.com

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What Is Trustrank?

Posted by Jackie R. on March 4, 2007

There are some interesting changes happening in the search engine world. The emphasis has at last started to change, there is no longer a need to generate thousands of worthless backward links pointing to your website. The penny seems to have finally dropped, quality is more important that quantity. A new word is going around web promotion circles, trustrank. The question on people’s lips is whether trustrank has now become or even more important that page rank.

Common sense is starting to prevail. A website which is only six months old can become a page rank five. It may have attained this by using under hand tactics such as mass link buying. Eventually Google will no doubt catch up with this site and will either drop it down to a pr4 or pr3, it may even ban the site completely.

If you have a link on the homepage of this site, possibly from some sort of link exchange, this link will have now lost a lot of its value and may even be damaging your own site.

On the other hand if a website which has been around for eight years is willing to add a link on its homepage pointing to your site, this is of massive value. Search engines such as Google have now come to trust this site and will believe that the site being linked to is also a reputable site.

Page rank is important but trustrank is essential. When trying to obtain backward links always check to see how old the site/domain is. Is the person you are trading or buying a link from a trustworthy or well known seo person? You have to be very careful as there are many reasons why Google could ban your site.

About the Author: Stephen Hill helps to promote a number of websites including:stuttering, therapy for stuttering and help for stuttering

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Search Engine Optimization Specialist can turn the tide in your favor

Posted by Jackie R. on March 4, 2007

Search engine is that special source where you can optimize and even market your website. Who does not love recognition? It is the search engine optimization and marketing that brings recognition and fame to your website. Just think that if your website is well known, then you would get the business opportunities that you have been looking for. Moreover, some question may come up to your mind as to who will do this for you. It is the search engine optimization specialist who carries out the work of promoting your website on search engines and increasing its page rank. Page rank is related to the amount of hits and recognition you get in online business world.

A good search engine optimization specialist is the one who has a detailed knowledge on what methods need to be implemented and at what time. After all, he or she would be responsible for bringing traffic to your website and increasing your chances of business opportunities. There are a lot many things that a search engine optimization specialist would be carrying out for seeking better ways if doing business. First of all, an SEO specialist would take a note of what the site owner wants from him. Is it the web designing services or content development for the site or its conversion? There a lot many aspects to be handled by search engine optimization specialist.

Bidding on the keywords is another thing that search engine optimization specialist would be doing for the client. It is generally called pay per click management. PPC sees to it that the number of visitors to that particular site can be checked out. What a search engine optimization specialist would do is bid on the keywords that tend to bring traffic. The reason behind this is enhancing the availability of keyword that is being searched by visitors. As per the PPC management goes, your site should support the keyword that has the chances of giving knowledge to your visitors.

The work of the search engine optimization specialist is also to see that valuable and informative content is being placed on the site. It is the proper description of products and services that has the ability to convince clients and turn them into buyers. It is quite obvious that when you are not able to describe properly about your products and services to the clients, then you will not get the required amount of business. Well, it is the search engine optimization specialist that will help you in developing content needed by you and see to it that the content described your thoughts and ideas.

Search Engine Optimization Specialist can be your best mate and assist you properly, if you are able to explain him or her about your requirements. All you can do is sit with him or her and explain what you want your site to look like or what type of content has to be placed or what sort of keywords would best describe about your products and services. Before hiring the services of search engine optimization specialist, you should take care that he is qualified and experienced enough to handle your work efficiently.

About the Author: Steve Waganer has specialization in Web Marketing. He is expert in Search engine optimization,Affiliated Marketing and Organic SEO .To get the advice of Search engine optimization specialist for your website to get high rank and top position in major search engines visit http://www.cometsearchenginemarketing.com

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Which Do You Have to Choose? – Search Engine Optimization or Pay-Per-Click

Posted by Jackie R. on March 4, 2007

If people come to think about online marketing, there are two known methods that will soon pop up to them to enhance and improve the visibility of the company’s website, the organic SEO and pay-per-click.

Indeed, if you will use both, surely the website’s profile will be maximize but due to budgetary constraint, it is impossible to use the two. It is normally wiser to focus on a particular method in increasing your website’s visibility. But then which do you have to choose, will it be organic search engine optimization or pay-per-click?

Organic SEO indeed has several distinctive advantages over pay-per-click. There were some studies done that showed that organic SEO have lots of advantages.

Studies showed that there were few people who prefer to click on paid search than to the results found on organic SEO. A certain study was found that users prefer to click on the results of organic SEO six times than to those on paid search.

There are other studies that showed that 30% search engines users prefer to click on the paid listings and 70% of the search engine users prefer to click the results found on organic SEO.

The trust level for the organic SEO results are much higher than those on pay-per-click, which showed on some studies as well. There is a particular study made and showed that 14% prefer pay-per-click, 29% stated that they are being annoyed by the paid listings and 66% showed that they do not trust the paid ads. So it is very clear that the level of trust for organic SEO is higher.

Indeed, a lot of people are now using the internet to get valuable information. A lot of users and searchers are aware of pay-per-click as marketing tool. There is a study again that showed not only 38% of searchers aware from the paid and unpaid search results. There are 54% that are aware that Google is the widely used and recognized as the well known search engine.

Another advantage of organic SEO is that the costs remain stable than the prices in pay-per click.

Pay-per-click may generate results more rapidly than an organic SEO. But of course, organic SEO can give lasting results. In pay-per-click when the budget runs out or when the company decided to terminate the campaign, the search results will end up too. In organic SEO, the optimized website can have an impact on the search engine results.

On Google, there are 72.3% who felt that organic SEO were more appropriate, and there are only 27.7 percent who felt pay-per-click are appropriate. In terms of Yahoo there is 60.8% for organic SEO and 39.2 for paid.

Absolutely, organic SEO has a lot of distinctive advantages than pay-per-click. With time and effort definitely your website will have effective organic search engine optimization.

But of course, it is really up to you which to choose from organic search engine optimization or pay-per-click. Just look into your distinctive situation before you decide which one to choose, choose wisely, because the method of search engine you will choose will have an impact on your website’s success.

About the Author: Article Author Eliza Maledevic from http://www.Jump2top.com, a SEO Company. Know our company profile at http://www.7seo.com & http://seo.xon.us

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Getting Inbound Links to Your Website

Posted by Jackie R. on February 25, 2007

One of the oldest and best ways to increase your search engine rankings and get visitors to your website is from inbound links. The importance of inbound links to your website will most likely never diminish. It’s no secret that search engines, especially Google, value quality inbound links to a website for higher rankings. However, these days the emphasis is not on the quantity of links, instead it is on quality. A couple dozen links to your site from related, high quality, authority sites are much more valuable to a search engine than hundreds of low quality links you obtained by exchanging with anyone that would say yes.

Before I tell you how to get quality inbound links to your website, I feel I should mention something you should definitely NOT do to obtain inbound links. Never participate in an automated link exchange program. These programs are useless. They don’t benefit you because you will be automatically exchanging with all sorts of low quality and unrelated sites. The search engines may even penalize your site for links obtained this way. Even manual link exchanges do not carry nearly as much weight as they once did.

However, manual link exchanges are not totally dead so if you do decide to do some “old fashioned” link exchanges, be sure you don’t exchange with sites where your link will be placed on a page with hundreds of other links and make sure the page your link is on is linked from their home page. Again it’s important to remember you only want to exchange with quality sites related to yours.

Now I will talk about my number one strategy for getting inbound links. And that strategy is… (drum roll please)… To write and submit articles related to your website niche. Be sure to have a resource box at the end of each article. Your resource box should mention a little about your expertise on the subject and have link to your website. If you write good, informative articles then other people will want to repost them on their websites. This will give you an inbound link for the search engines and also a link for human visitors to follow. It’s a win/win situation. And for the most part only people who have websites in your niche will repost your articles, so the inbound links you are getting are also relevant. Article marketing is nothing new or revolutionary but it does work and works very well.

Now here are some tips for increasing your inbound links by writing and distributing articles…

* Be sure to write original articles. If you purchase private label rights to articles, rewrite them to make them unique before submitting.

* If you are having a hard time getting started on an article all you have to do is search article directories for other articles on your topic. Find a few that you like and use ideas from them to write a new article in your own words. Remember, you can’t just copy another article. That is copyright violation. And it won’t be unique anyway so it won’t do much for you.

* If you are good at writing with a little humor then you might want to use that skill when writing articles. Humor is very powerful and can attract a lot of readers.

* Once you have a completely original article written, find a few quality websites in your niche and offer them your article for free with your resource box attached. You are not asking for a link exchange, you are simply giving away your informative article for free to selected sites.

* After you have a few good articles on a topic you should compile them into an ebook. Place a short author bio at the end of the ebook with a link to your website and allow other site owners in your niche to give it away free to their visitors. They can give it away as a “thank you” for signing up for their newsletter, as a gift for visiting their site, as a free bonus for purchasing their product or any other way they want to give it away. Once your ebook gets into a few people’s hands it will be passed around more and more, thus giving you inbound links and a boost of traffic to your site.

* Submit your articles to a few of the top article directories. When doing this you aren’t so much doing it for the inbound link from the directory itself. Of course, that link doesn’t hurt but the main reason for submitting to these directories is to get your article in front of other website owners who will republish it on their sites. Two of the top directories to submit your articles to are Lighthouse Article Directory and http://goarticles.com

* Publish links to your articles in community based popularity sites. A well “dugg” article can generate thousands of visitors to your website as well as inbound links.

* Network and build good relationships with maybe 10-20 quality site owners in your niche. The higher their site is ranked, the better. Help each other with site promotion, content ideas and article exchanges. Not only will this build relevant and quality inbound links to your website, it will also get you some good friends and JV partners who will prove to be very valuable to your business as time goes on.

Overall there are many benefits of writing and submitting articles. You get inbound links which help with your search engine rankings among other things. Articles also help to establish you as an expert in your niche, bring you targeted traffic and provide you with free advertising. A little time spent each day writing and distributing articles can do incredible things for your website and business.

The author of this excellent article is Henry. He is a SEO expert.

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